Now that wildfire season isn’t contained to just the warmer months but a “year-round event that every part of the country can be effected by”, according to the Ad Council, Smokey Bear has gotten another makeover.
You’ll probably be seeing the “new” Smokey on your screens soon, since a new ad campaign kicks off today that encourages everyone to “channel your inner Smokey”. What exactly does that mean? WELLLL, check out these new spots to see for yourself:
**NOW BRACE YOURSELVES. Some of you will be upset at first, but stick around for the whole ad before you freak out.
Personally? I like ’em. And it doesn’t hurt that everyone’s favorite deep voice Sam Elliott delivers that iconic line at the end. 😏
